ELEGRAPH PRINTMAKING
Artists who work in traditional techniques and media leverage our art production team, advanced technology and unique processes to entwine traditional artistic practices with digital applications. Together, we create textured physical textured Elegraph™ print editions, and Elegraph™-D artwork NFTs editions..
With possibilities that are bound only by an artist’s imagination, the alta studio welcomes experimentation and exploration, blending digital with analog, creating new processes and new artworks.
Artists can trust our team of digital experts to integrate our technology with their media of choice. Iterating is always a collaborative effort, just as for centuries artists have worked with master printmakers to produce lithographs and serigraphs. The alta studio provides the perfect platform to iterate and produce an entire series of works that might originate from only one analog source.
Your print series has potential to attract collectors in both the analog and digital worlds as Elegraph prints can be textured tangible works, or sophisticated digital content offered as Elegraph-D artwork NFTs.
“What makes the Elegraph interesting to me as a printmaker and a painter, is that I can really look at geometric forms through another dimension, and that dimension really comes through a real and immediate way.”
Amir Hariri - Artist & Printmaker, NYC
Elegraph™ Printmaking Processes
While no two projects between an artist and alta will unfold in the same way, there are common processes and practices that will help guide us through a successful and enjoyable project.
Introduction
Communication is at the core of successful printmaker and artist relationships, which is why our projects start with a conversation: an opportunity for an artist to meet the alta studio, develop trust and start to understand the possibilities. Most importantly, our art production team is always poised and ready to listen. To mediate between art and technology, we need to understand an artist’s vision, ideas and dreams.
Conceptualization
Lead by you, the artist, and your vision for an Elegraph print series, we will discuss and explain the processes and techniques that will help realize your vision. Working to an artist’s timelines and deadlines, we’ll breakdown the project into clear milestones for each phase.
Creation
With a concept and vision in mind, the artist is free to create the analog, or digital, elements of their Elegraph print series. From working with oils on a physical substrate, to capturing new photography, or painting with software, the Elegraph process allows for the artist’s hand to flow through even when engaging with a variety of mediums.
The Art Digital Master File (ADMF)
Using technology originally developed for the forensic analysis of the Mona Lisa, the alta team will capture the colour and texture of your analog work to the depth of one-tenth of a human hair. All the nuance of your brushstrokes and any additional input media will be digitized, with perfect colour. The resulting millions of data points are collated into multiple discrete channels that become an artist’s digital palette.
Digital Exploration
Working side-by-side, or virtually, artists work with alta’s art production team to digitally develop their project. In a virtual setting, opportunities feel infinite, with the flexibility to dive deep, take risks and experiment – all with the comfort of being able to rewind, undo, and take a step back to try something different.
Proofing
Naturally, our technology has been developed to allow artists to digitally proof their Elegraph prints. With augmented 3D proofs, projects can be inspected up close, with different light settings and from a variety of angles.
After presenting and discussing digital proofs, our team will work through revisions, making any necessary refinements before printing physical artist proofs for tangible Elegraph print editions.
Iteration
With unlimited opportunity to explore and build on what has already been created, an integral part of Elegraph printmaking is iteration. Whether it’s a strict concept for a series that was conceived at the start of the project, or is the result of being fluid and seeing where Elegraph printmaking takes them, artists can ultimately create their own limitations or embrace the freedom to iterate time and time again.
“Elegraph printmaking will excite artists who have a time-intensive creation process. With just one analog source, we can maximize and stretch time by digitally augmenting, collaging and sculpting under the direction of the artist. Put simply, the time needed to physically create one piece, can yield dozens, potentially hundreds, with alta.” ”
Roland dela Cuesta – Head of Art Production, alta