Cookie Policy
alta Cookie Policy - Effective May 25, 2018
We use technologies on the site alta.art (the Site) to collect information that helps us improve your online experience. In this Cookie Policy, we refer to these technologies, which include cookies, pixels, web beacons and gifs, collectively as cookies.
This policy explains the different types of cookies used on the Site and how you can control them. This page was last updated on May 25, 2018.
We may change this Cookie Policy at any time. Any changes in this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Site.
Any personal information that we collect through the use of cookies is obtained through transparent notice to you and through your consent. Where applicable, we provide you with the opportunity to opt out.
We hope that this Cookie Policy helps you understand, and feel more at ease about, our use of cookies. Please also see our Privacy Policy to understand the other ways in which we use the information we collect about you. If you have any further queries, please contact us.
What is a Cookie and What Do We Use?
Cookies are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognize you and remember important information that will make your use of a website more convenient (e.g. by remembering your user preferences).
Below we list the different types of cookies we may use on the Site. Cookie declaration last updated on May 25, 2018.
Performance Cookies.
Performance cookies, which are sometimes called analytics cookies, collect information about your use of this Site and enable us to improve the way it works. They allow our web and marketing team to create the best possible experience for our site’s users.
For example, performance cookies show us which are the most frequently visited pages on the Site, allow us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.
Performance cookies on this Site may include:
- Google Analytics and Google Tag Manager. Information about opting out of Google Analytics can be found on the Google Analytics site.
Functionality Cookies.
In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on our Site and to provide enhanced and more personalized features, such as customizing a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to the Site.
Functional cookies on this Site may include:
- Vimeo: A video player on our website that enables you to watch and pause video content.
Marketing Cookies (Targeting or Advertising)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Opting out of third party targeting or advertising cookies does not necessarily mean that you will not see our advertising on third party websites, only that this advertising will not be targeted to you through the use of third party cookies.
Marketing cookies on this Site may include:
- DoubleClick. Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Opt Out information: https://www.google.com/settings/ads
- Facebook (Connect) Used for social media functionality to share and like content. Opt Out Information: https://www.facebook.com/help/211829542181913
- Facebook (Custom Audiences) Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Opt Out information: https://www.facebook.com/help/568137493302217 and http://youradchoices.com/
- Google AdWords: Used for marketing to serve ads to audiences based on interests and behaviour, as well as to audiences who have previously visited our site.
- Twitter: Social networking and marketing to allow sharing and potential advertising campaigns. Opt Out Information: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Unclassified Cookies:
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.