Artists who work in traditional techniques and mediums can now leverage our art production team, advanced technology and unique processes to entwine traditional artistic practices with digital applications to create editions of Elegraph prints.
With possibilities that are bound only by an artist’s imagination, our studio-inspired atmosphere welcomes experimentation and exploration, blending digital with analog, and creating new processes as well as new artworks.
Creating a series of Elegraph prints is an exciting prospect for artists, as our technology is the perfect platform to iterate and produce an entire series of works that might only originate from one physical source.
Amir Hariri - Artist & Printmaker, NYC
While no two projects between an artist and alta will unfold in the same way, there are common processes and practices that will help guide us through a successful and enjoyable project.
Communication is at the core of successful printmaker/artist relationships, which is why our projects start with a conversation. An opportunity for an artist to meet the alta team, develop trust and start to understand the possibilities that await them. Most importantly, our art production team are always poised and ready to listen. To mediate between art and technology, we need to understand an artist’s vision, ideas and dreams.
Lead by you, the artist, and your vision for an Elegraph print series, we will discuss and explain the processes and techniques that will help us realize your vision. Working to an artist’s timelines and deadlines, we’ll breakdown the project into clear milestones for each phase.
With a concept and vision in mind, the artist is free to create the physical, or digital, elements of their Elegraph print series. From working with oils on a physical substrate, to capturing new photography, or painting with software, Elegraph printmaking allows for the artist’s hand to flow through the process despite engaging with a variety of mediums.
Working side-by-side, or virtually, artists work with alta’s art production team to digitally develop their project. In a virtual setting, opportunities feel infinite, with the flexibility to dive deep, take risks and experiment – all with the comfort of being able to rewind, undo, and take a step back to try something different.
Naturally, our technology has been developed to allow artists to digitally proof their Elegraph prints. With augmented 3D proofs, projects can be inspected up close, with different light settings and from a variety of angles.
After presenting and discuss digital proofs, our team will work through revisions, making any necessary refinements before printing physical artist proofs.
With unlimited opportunity to explore and build on what’s already been created, an integral part of Elegraph printmaking is iteration. Whether it’s a strict concept for a series was born at the start of the project, or is the result of being fluid and seeing where Elegraph printmaking takes them, artists can ultimately create their own limitations or embrace the freedom to re-iterate time and time again.
Roland dela Cuesta – Head of Art Production, alta