alta is inviting artists to blend new processes with familiar mediums to create original Elegraph™ prints with unique, bas-relief texture. Inspired by elevating traditional printmaking we offer artists the freedom to explore new art technologies, with the assistance of our art production team, who are mediators between analog and digital.
During a journey of developing technology to help preserve and protect the world’s cultural heritage, we’ve recognized the potential in translating our processes for contemporary art, via fine art printmaking.
True to the nuances of traditional printmaker and artist relationships, alta broadens the creative possibilities of printmaking. Artists can experiment with new ways of realizing their vision, while making their work accessible to a more diverse collector base with fine art Limited Editions.
Amir Hariri - Artist & Printmaker, NYC
The alta technology also opens the possibility to create new digital works based on existing analog paintings. alta uses museum developed and tested ultra-high resolution 3D color laser digitization to capture both the colour and geometry of the surface of a painting with unprecedented precision and accuracy. Our creative team uses the resulting Art Digital Master File (ADMF™) as the starting point for digital iterative works.
The multi-track ADMF™ data enables ‘sampling’ of analog paintings, a practice set to become an important part of the digital art revolution. Just as up-and-coming musicians give a nod to influential predecessors by including short sections of significant tracks in new music, digital image artists can now do the same. alta’s creative production team can work with artists and museums to create and curate unique digital content.
Roland Dela Cuesta, Head of Art Production
We realize that the worlds of art and technology each have complex nuances and unique languages and processes, which can be difficult to navigate without experience in either place.
To truly mediate between the two, our team of Art Production Specialists are both artists and engineers. We’re as comfortable picking up paintbrushes and palette knives as we are stylus pens and digital tools.
Art21 is a nonprofit organization with values that resonate deeply with the faces behind alta. Their dedication to living in a more creative world, through the works and words of artists, has influenced our purpose and that of many others.
Alta was a proud sponsor of part of Art21’s Extended Play series, which provides exclusive, unmediated insight into the lives of today’s leading and upcoming artists. It is a privilege for us to have supported their work, which enables artists to air their stories to audiences around the globe. It is also an honor to have helped inspire future generations of artists.
Watch the alta-sponsored films here: