BETA PROJECT: LORI GOLDBERG

 

Born in Vancouver, where she currently lives, works, and teaches, Lori Goldberg is inspired by the beauty that surrounds us here in British Columbia. Her painting practice has evolved from large, semi-abstracted industrial and Pacific Northwest environments to still lifes of everyday objects noted for their meditative qualities.

With admiration for her works, her teaching and her curiosity around new mediums and tools, Lori felt like a perfect fit for a local Elegraph project.

Working closely with our Art Production Team, Lori used Elegraph printmaking to merge her traditional practice of painting, with her other passion – capturing photographs, especially construction sites, while cycling around the city. Lori envisioned an entwined scene between nature and modern city scenes, adding elevation to physically mesh together a photographed construction scene with a hand-painted tree.

Born in Vancouver, where she currently lives, works, and teaches, Lori Goldberg is inspired by the beauty that surrounds us here in British Columbia. Her painting practice has evolved from large, semi-abstracted industrial and Pacific Northwest environments to still lifes of everyday objects noted for their meditative qualities.

With admiration for her works, her teaching and her curiosity around new mediums and tools, Lori felt like a perfect fit for a local Elegraph project.

Working closely with our Art Production Team, Lori used Elegraph printmaking to merge her traditional practice of painting, with her other passion – capturing photographs, especially construction sites, while cycling around the city. Lori envisioned an entwined scene between nature and modern city scenes, adding elevation to physically mesh together a photographed construction scene with a hand-painted tree.

 

 

 

“I thought that this combination of photograph and handmade painting would lend itself really well to Elegraph printmaking. Which would seem like a natural step, after the photograph and paint, and actually creating elevation and depth.”

Lori Goldberg – Artist, Vancouver BC

“I thought that this combination of photograph and handmade painting would lend itself really well to Elegraph printmaking. Which would seem like a natural step, after the photograph and paint, and actually creating elevation and depth.”

Lori Goldberg – Artist, Vancouver BC

 

 

Digital Meets Analog

Lori’s passion for painting the forests in Vancouver – “these big giants, the trees,” – mixed with her deep rooted curiosity for the changing landscapes of urban Vancouver, sparked an idea to blend nature with manmade, entwine painting with photography, and merge digital with analog.

Experimenting with elevation and changing the geometry of features in both her painting and photography, Lori was able to interweave the two stories and reach new dimensions within her body of work.

 

Digital Meets Analog

Lori’s passion for painting the forests in Vancouver – “these big giants, the trees,” – mixed with her deep rooted curiosity for the changing landscapes of urban Vancouver, sparked an idea to blend nature with manmade, entwine painting with photography, and merge digital with analog.

Experimenting with elevation and changing the geometry of features in both her painting and photography, Lori was able to interweave the two stories and reach new dimensions within her body of work.

 

 

Artist Collaboration

Elevating the Impossible

Based in a nearby neighborhood, Lori was able to visit our printmaking studio in Vancouver and work side by side with our Art Production Team, getting a first-hand look at the digital technology and processes that offer endless possibilities.

Carefully selecting elements in her work, Lori played with saturation and colour as well as both bold and subtle changes in elevation, that would be impossible to achieve in her usual practice. Adding both dramatic contrasts and softer connections between the organic shapes of the tree and the hard forms of the construction site, she expresses the relationship between growing cities and rural surroundings.

 

Elevating the Impossible

Based in a nearby neighborhood, Lori was able to visit our printmaking studio in Vancouver and work side by side with our Art Production Team, getting a first-hand look at the digital technology and processes that offer endless possibilities.

Carefully selecting elements in her work, Lori played with saturation and colour as well as both bold and subtle changes in elevation, that would be impossible to achieve in her usual practice. Adding both dramatic contrasts and softer connections between the organic shapes of the tree and the hard forms of the construction site, she expresses the relationship between growing cities and rural surroundings.

 

 

Exploring Endless Possibilities

With an opportunity to work side by side, it felt natural to explore new possibilities together. Lori’s passion to teach mirrors her eagerness to learn, and experiment with new processes and technologies. While digital mediums sit outside her day to day practice, our Art Production Team removed the barriers to such tools by mediating between traditional artistic mediums and modern technologies.

“One thing that’s so great about Roland is his history. He has come from a fine art background, he was a printmaker. So, he understands the visual language to segue between the fine artists and the new language of the digital world.” Lori Goldberg.

Exploring Endless Possibilities

With an opportunity to work side by side, it felt natural to explore new possibilities together. Lori’s passion to teach mirrors her eagerness to learn, and experiment with new processes and technologies. While digital mediums sit outside her day to day practice, our Art Production Team removed the barriers to such tools by mediating between traditional artistic mediums and modern technologies.

“One thing that’s so great about Roland is his history. He has come from a fine art background, he was a printmaker. So, he understands the visual language to segue between the fine artists and the new language of the digital world.” Lori Goldberg.