The most essential ingredient for Elegraph™ printmaking, is the relationship between an artist and alta’s master printers. Through collaboration, artists are both accommodated by our expertise and encouraged to explore and develop new possibilities beyond printmaking as we know it today.
Like most solid relationships, our collaboration process always starts with discussion. An opportunity for alta to listen to ideas, visions, and even dreams, we can clarify and challenge what Elegraph printmaking can enable artists to achieve.
While our master printers bring expertise in digital intervention, being art-first they help guide and assist the artist in the physical and digital creation, helping the artist achieve their vision.
With a concept and vision in mind, an artist is free to create, curate and collect their sources. From working with oils on a physical substrate, to capturing new photography, or painting with software, Elegraph printmaking allows for the artists’ hand to flow through the process from variety of mediums.
Then, our art production team takes the lead in digitizing and formatting the artists’ sources, ready for processing and intervention.
Working side-by-side, or virtually, artists continue their collaboration with alta’s Master Printers by digitally intervening, manipulating and transforming their sources into one, or a series of, Elegraph prints. In a digital setting, opportunities feel infinite, with the flexibility to dive deep, take risks and experiment – all with the comfort of being able to rewind, take a step back and try something different.
Likened to traditional printmaking processes, alta’s Master Printers present and discuss digital proofs, before refining and printing a physical artist proof.
Always, it is only when a Master Printer and artist has approved a physical proof that an edition will be completed.
With never-ending opportunities to explore, experiment and build on what’s already been created, an integral part of the Elegraph printmaking process is iterating with the original sources. Whether it’s a strict concept that was born at the start of the project, or the result of being fluid and feeling out the process to inspire the next, and several other iterations, an artist can ultimately create their own limitations or embrace the freedom to re-iterate time and time again.